Uncorking the Future: Global Insights from Key California Wine Buyers

Uncorking the Future: Global Insights from Key California Wine Buyers

Who are our wine consumers and what drives them – now and into the future?

By California Wines

Date and time

Wednesday, November 8, 2023 · 9 - 10am PST

Location

Napa Valley Marriott

3425 Solano Avenue Napa Valley Ballroom Napa, CA 94558

About this event

Join Honore Comfort, California Wine Institute, VP International Marketing for an insightful discussion with panelists:

  • George Soleas, President & CEO, LCBO (Canada),
  • Barry Dick, MW, Global BWS Sourcing Manager, Waitrose (UK), and
  • Raimonds Tomson, ASI’s Best Sommelier in the World 2023 (Latvia).

This session will provide key insights into the changing landscape of wine customers with a focus on attracting and retaining emerging consumers to the wine category. Our panelists will explore the shifting dynamics of the global wine marketplace, from consumers to buyers to sommeliers, and offer key insights and strategies from their respective markets and disciplines. Attendees will have the opportunity to gain a first-hand perspective from industry leaders.

Organized by

California Wines

Wine Institute’s California Wine Export Program helps cultivate sales of California wines in more than 30 countries with a dynamic program of marketing and sales promotion activities targeting the international wine trade, media and consumers. By providing timely data and expert analyses, we aid wineries in entering new markets and navigating the intricacies of the export landscape. Our California-based marketing team works closely with participating wineries to support the ongoing success and profitability of the Golden State’s wine producers.

The California Wine Export Program is the leading source of information about California wines for the global marketplace. We provide a wealth of resources and tools to help wineries expand and build their export markets around the world, including exclusive market research and insights, an importer database, a robust 12-month program calendar, and numerous promotional opportunities throughout the year. We are also a key resource for importers, providing access and connections to California wineries seeking to develop new markets.

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